Skin care is important, everyone knows that. But how many actually pay attention to it? I know I didn't until recent years and my lack of water drinking habit does not help either (okay mom, you were right). I was also using cheap drug store products for as long as I can remember, they do the job (kind of) but my complexion remains dull and uneven. I recently started using SK-II and wow, just wow! My skin feels great! Hydrated but not greasy, firm but not tight. My face seems to be brighter and overall I just look less tired! Perhaps now I won't be afraid to go bare face in public anymore! Thanks SK-II!